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ad concepts

Picture a man on a boat. He’s holding a fish in one hand and a can of beer in the other. He poses triumphantly for the camera. SFX: flashbulb pops—old school. Now push in on the can of beer. The label reads: Bass Pale Ale, Authentically Strong. Cut back to fish with hook in its mouth. Title Card: Bass Pale Ale. Don’t fall for just any old line.

ad copy

the quick brown fox jumps over the lazy dog.

adaptation & back translation

Lâche pas la patate! = Don’t drop the potato! = Don’t give up!